I'M Cristina, An Lead UX + digital product DESIGNER passionate about surfing and new technologies

As an experienced UX Lead and Designer at Coca-Cola HBC with over a decade of consulting experience, I bring a creative mindset to solving complex problems, shaped by living and working across three continents.

I’m certified in Human-Centered AI (HCAI) and currently design AI-powered digital products, focusing on how people interact with artificial intelligence in ways that are intuitive and meaningful.

With a background in engineering and UX design, I combine analytical thinking with creative vision. I lead end-to-end design initiatives, align cross-functional teams, and transform research insights into impactful, scalable solutions.

Outside of work, surfing and traveling keep me energized.

My design skills remain sharp and hands-on, even if my portfolio hasn’t kept pace with the intensity of my workload.