PROJECT OVERVIEW

PROJECT SCOPE

Client: Nivea BDF
Role: Product manager, this includes coordinating the partner developers team, the graphic designers, client ICT and the client’s legal and digital marketing department.
Project type: Digitize loyalty program
Deliverables: Platform, Data Server, IOS app, Android app & responsive website.
Tools: Axure, PPT, Excel 

Updated 2015

Story

This was an extremely complex pwc project designed and developed in collaboration with 2 external partners for the back and and front end development. 

Product Solution

We designed a solution, “Contatto” that provides:

To Client

  • A new channel to increase customer base

  • Promote marketing initiatives

  • A tool to better get engaged customers

To Customers

The opportunity to take part to periodical contests promoted by Nivea. Trough the “Contatto” Interface, users can: 

  • Take picture to their receipts

  • Upload receits

  • Have an overview of all participations /contest history

  • Be update via push messages of participation status, new contests.

BACK TO WORKS