PROJECT OVERVIEW

PROJECT SCOPE

Client: T-Mobile
Role: I was involved in the end-to-end ux design process.
Project type: Website redesign & feature addition
Deliverables: User research artifacts, information architecture, sketches, wireframes, interactive prototype
Tools: Axure, InVision, Whiteboard, Google Sheets, Google slides and pen & paper.

Updated 2016

Story

T-Mobile.com is a telecommunication company that provides wireless and data services and also electronics products and accessories.  What if its website were revamped to better help customers purchase products without losing T-Mobile's bold and unique branding?

UX Solution

Through heuristics analysis and user research, designed a site aimed to facilitate the online shoppers’ navigational experience on T-Mobile.com.Redesigned a frictionless check out flow that encourages point of sale product discovery and added digital touch-points features in order to improve customer journey and
client retention.

 

Research & Analysis

Brand Identity

 
 

CARD SORTING

PERSONAS

FINDINS.png

Design

Information Architecture

With a new simplified sitemap , I was able to begin designing the new T-Mobile website, starting with paper sketches, wireframes and ending with a prototype.

Wireframe

  • Simplified aesthetics

  • Added a clear section for Login | Sign up that replace "MY T-MOBILE" Section

  • Recategorized products, added button to strem-line navigation.

  • Added a wishlist section to nance client retantion

Prototype

BACK TO WORKS